| THE SCOTCH WHISKY DIRECTORYCHAPTER 2 BRAND IMAGESWe all know what whisky brands are: they are the names we recognise on whisky bottles and in adverts; they are how we tell the whiskies we like from those we don't. There is no way of telling, from advertising alone, which whisky suits our taste and which does not. That is what the Directory is for: it strips whisky brands of irrelevant images and allows us to discover how the whisky tastes. If you are to make best use of the Directory, it will help if you know a little about Scotch whisky brands, which is what this chapter is about. Chapter 3 |
